TikTok Icon Khaby Lame Strikes Massive $975 Million Deal for AI "Digital Twin"
Khaby Lame, the world's most-followed TikTok creator, has officially moved beyond simple life-hack parodies into the realm of high-tech business. In a landmark transaction that has stunned the creator economy, Lame has authorized a $975 million deal to develop an AI-powered "digital twin" of himself.
The deal, involving the acquisition of his core company Step Distinctive Limited by Rich Sparkle Holdings, grants the firm exclusive rights to his likeness, voice, and behavioral patterns for the next 36 months.
The Rise of the Digital Doppelgänger
What sets this deal apart from standard brand endorsements is the creation of a virtual Khaby. By authorizing the use of his Face ID, Voice ID, and behavioral models, Lame is enabling a future where he doesn't need to be physically present to create content.
This AI "digital twin" will be used for:
- Multilingual Content: Producing videos in various languages to reach global markets without translation barriers.
- 24/7 Virtual Livestreams: Hosting e-commerce events and fan engagements across multiple time zones simultaneously.
- Global E-commerce: Integrating his brand into livestream commerce models, particularly in the US, the Middle East, and Southeast Asia.
From Factory Worker to Controlling Shareholder
The transformation of the 25-year-old Senegalese-Italian star is nothing short of cinematic. After losing his factory job during the 2020 pandemic, Lame rose to fame through wordless comedy.
Under this new agreement, Lame isn't just a face for hire; he becomes a controlling shareholder in Rich Sparkle Holdings. This shift from project-based sponsorships to equity-driven commerce signifies a "revolution" in how digital influence is industrialized.
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Market Skepticism and "Pump-and-Dump" Fears
Despite the eye-popping numbers, the deal hasn't been without controversy. Some financial analysts have raised red flags, noting that the stock of Rich Sparkle Holdings experienced a rapid "skyrocket and crash" following the announcement.
Critics, including veteran short sellers, have questioned the $975 million valuation, suggesting it may be tied more to social media hype than underlying financial fundamentals. Nevertheless, the company projects that this AI-driven commerce model could generate over **$4 billion in annual sales**.
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