Dimma Umeh

Dimma Umeh (born Chidima Ume, June 5, 1990) is a Nigerian beauty, fashion, and lifestyle creator, vlogger, and blogger. She is widely recognized as one of Nigeria's foremost digital content creators in the beauty industry, known for her detailed reviews, makeup tutorials, and lifestyle vlogs.Early Life and Education Chidima Ume was born on June 5, 1990, and grew up in Enugu State, Nigeria. She is originally from Anambra State and is the oldest of seven siblings. Umeh pursued her higher education in Nigeria, graduating with a degree in Banking and Finance from the University of Nigeria, Enugu Campus. She later relocated to the United Kingdom, where she furthered her studies by obtaining a Master's degree in Entrepreneurship and Innovation.Career Progression and Notable Works Dimma Umeh started her career in the beauty industry as a professional make-up artist before transitioning to digital content creation. She launched her YouTube channel and blog, DimmaUmeh.com (formerly "That Igbo Chick"), in 2012, focusing on makeup tutorials, beauty tips, and honest product reviews. Her consistency and detailed approach quickly established her as a trusted voice in the Nigerian beauty scene. Her content niche expanded to include fashion, travel, and general lifestyle vlogs, appealing to a broad audience across the African continent and globally. She has been noted for her insightful commentary and her ability to blend professional quality with relatable, everyday content.Major Achievements and Current Status Umeh has received significant recognition for her contributions to the digital media space. Her blog won the Best Beauty Blog award at the Nigerian Blog Awards in 2013. In 2020, her influence reached a global scale when she was nominated for the E! People's Choice Awards in the African Social Star category and was also nominated for The Future Project's 2020 prize for content creation. In 2021, she was named part of the African #YouTubeBlackVoices Creator Class. Dimma Umeh remains an active and influential figure in the Nigerian digital sphere, currently based in Lagos, Nigeria. As a beauty influencer, she maintains a substantial following across her platforms, where she continues to share educational and engaging content related to skincare, makeup, and contemporary lifestyle.