Darey

Darey Art Alade, professionally known as Darey, is a Nigerian singer, songwriter, record producer, and entrepreneur. He is a prominent figure in the Nigerian entertainment landscape, celebrated for his versatile musical style, influential projects, and enduring career. Early Life and Education Darey was born Dare Art Alade on February 9, 1982, in Lagos, Nigeria. He is the son of the legendary Nigerian jazz pioneer and entertainer, Art Alade. Growing up in a family immersed in music, Darey developed an early passion for the arts. He attended the University of Lagos, where he studied Music. He further honed his skills by studying at the prestigious Berklee College of Music in Boston, Massachusetts. Career Progression Darey began his professional career in music and entertainment as a television and radio personality. His breakthrough came in 2004 when he participated in the first season of the Nigerian reality music competition, Project Fame Academy, where he emerged as a finalist. This platform launched his music career. Following his reality show success, Darey released his debut album, *From Me 2 U*, in 2006, which included popular singles like "Fuji." He established himself as an R\&B and Pop artist known for his smooth vocals and emotive performances. His sophomore album, *unDAREYted*, followed in 2009 and featured the hit song "Not the Girl," which became a major commercial and critical success, earning him several awards. Darey is also the founder and CEO of Livespot 360, a creative collective responsible for executing major events and campaigns, notably the annual "Love Like A Movie" concert series, which has featured international headliners like Kelly Rowland and Ciara. This venture cemented his transition into a notable entrepreneur and creative director within the industry. Major Achievements and Notable Works Darey's work spans music, media, and event production. His notable works include the albums *From Me 2 U*, *unDAREYted*, and *Double Dare*. The song "Not the Girl" remains one of his most recognized pieces, known for its cinematic music video and heartfelt delivery. In addition to his music, Darey has received numerous accolades, including multiple Headies Awards (formerly Hip Hop World Awards). His contributions extend beyond performing; he is celebrated for raising the standard of live entertainment production in Nigeria through Livespot 360, which also produced the record-breaking *Darey Experience* concert. Current Status Darey remains an active and influential figure in Nigerian entertainment. He continues to release new music while focusing significantly on his role as a creative director and business executive at Livespot 360. He is consistently cited as a "consummate perfectionist" and an "Ambassador for the culture," reflecting his dedication to quality and innovation in the African creative sector. He is based in Lagos, Nigeria.