Seni Saraki
Overview
Seni Saraki: Nigerian Music and Sports Executive Oluwaseni Saraki, widely known as Seni Saraki or Shane Chubbz, is a Nigerian music executive, entrepreneur, and sports executive. He is recognized for his significant contributions to the Nigerian media and entertainment landscape, particularly as a co-founder of The NATIVE Networks and co-president of NATIVE Records. **Early Life and Education** Seni Saraki is the son of Bukola Saraki, a former Senate President of Nigeria, and Toyin Saraki. Details regarding his specific educational background are not extensively public, but he has been active in the entertainment industry since at least 2013. **Career Progression and Notable Works** Saraki's career is marked by his influential role in establishing platforms for African youth culture and music. In 2016, he co-founded The NATIVE Networks, a media and entertainment company, alongside Teezee and Sholz. The NATIVE quickly became known for its music magazine, which focuses on contemporary African music and culture. A major achievement in his career occurred in 2022 when his company, NATIVE Networks, entered into a joint venture partnership with the multinational record label Def Jam Recordings. This collaboration led to the establishment of NATIVE Records, a Nigerian record label dedicated to signing and developing musical talent across Africa and its diaspora. Saraki serves as the co-president of NATIVE Records. **Current Status** In addition to his work in music and media, Seni Saraki is also involved in sports as the Chairman of the Abubakar Bukola Saraki Football Club. His work with The NATIVE Networks and NATIVE Records solidifies his status as a key figure in modern Afrobeats and African culture export.
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