Soni Irabor

Soni Irabor is a highly regarded Nigerian broadcaster, media executive, and marketing communications expert, recognized for his significant contributions to the Nigerian media landscape, particularly in radio and public relations. **Early Life and Education** Soni Irabor was born on March 23, 1952. He spent his early life and received his primary and secondary education in Benin, Nigeria. His education in Benin contributed to a close relationship with his family and peers, in what he described as a lively environment. Irabor's formal training in broadcasting began at the Radio Nigeria Training School in 1977, a program conducted in partnership with the BBC. **Career Progression and Notable Works** Irabor launched his broadcasting career in 1976 and secured a key role as an announcer at Radio Nigeria at the age of 24, where he was told he possessed a "radio voice." While at Radio Nigeria (RN), he created the popular radio programs *Radioscope* and *Radio Link*. *Radio Link*, first broadcast in 1987, is a significant and long-running radio talk show that is still airing on Radio Nigeria today. In 1981, he transitioned into an instructor role at the Radio Nigeria Training School, where he trained announcers. Irabor later became a prominent figure in the marketing and communications industry. He currently hosts the radio and TV talk show, *Soni Irabor Live* on Inspiration FM 92.3, a show he founded and which was inspired by his meeting with Larry King in Washington D.C. in 1986. **Major Achievements** Irabor's professional accomplishments include being recognized as the Radio Nigeria Best Announcer of the Year in 1979. He is celebrated as a "Media Legend" and a "seasoned broadcaster and marketing communications icon." His work has significantly shaped the talk show genre on Nigerian radio. **Current Status** Soni Irabor remains active in the media industry as a host and personality. He has also shared aspects of his personal life, notably surviving a life-threatening stroke, an experience that has influenced his outlook and led him to appreciate life more. He also authored a book that explores Nigeria's diverse cultural and creative treasures.