Orange Culture

Orange Culture is a Nigerian fashion brand founded by Adebayo Oke-Lawal, recognized internationally for pioneering a blend of contemporary African luxury, gender-fluid silhouettes, and bold storytelling. The Lagos-born label aims to challenge societal norms, particularly those surrounding hyper-masculinity and suppressed expressions of African identity, by creating expressive garments for individuals interested in telling a story through their presentation. **Founding and Brand Philosophy** Orange Culture was established by Adebayo Oke-Lawal, a Nigerian designer who grew up with a passion for confronting societal conventions. Oke-Lawal utilizes fashion as his platform to combat injustice and rigid notions of gender. The brand's work specifically interrogates the cues that masculine dress broadcasts to society. This approach has positioned Orange Culture at the forefront of the gender-fluid fashion movement in Nigeria and globally. **Career Progression and Global Recognition** The brand gained prominence for its commitment to ethical and local production. All Orange Culture pieces are manufactured in Lagos using ethically-sourced fabrics obtained from local Nigerian fabric makers. The company prioritizes rigorous staff training and offers skill acquisition initiatives. Orange Culture's dedication to quality, unique design, and social commentary has led to global features and partnerships, cementing its status as a leading voice in contemporary African design. **Major Achievements and Notable Works** Orange Culture is often credited with redefining contemporary African luxury by merging heritage fabrics with modern, expressive designs. The brand is celebrated for collections that consistently challenge traditional norms while celebrating diverse identities. Oke-Lawal has built a significant following by dismantling historic connotations associated with masculinity through his expressive designs. **Current Status** As of its most recent activities, Orange Culture continues to operate from Lagos, Nigeria, maintaining its focus on ethical manufacturing and gender-fluid designs. The brand maintains a notable presence across digital platforms, including Instagram and other social media, reaching a wide audience with its collections and foundational message of challenging rigid societal definitions through clothing.