Shade Ladipo

**Shade Ladipo** Susan Folashade Ladipo is a Nigerian media entrepreneur, social activist, and public speaker, recognized for her work in business development, gender equality advocacy, and media. She is a prominent figure in the Nigerian entrepreneurial and social commentary space. **Early Life and Education** Ladipo was born and raised in Nigeria. She completed her university education and, after struggling to find a job in radio, began her career by volunteering. She recognized her ability to influence people and decided to use her voice to speak on behalf of underrepresented groups. **Career Progression and Entrepreneurship** Ladipo is the founder and CEO of Avienti Limited, a Destination Management Company she established at the age of 26. The company operates with multiple offices in Lagos and in-plants in Abuja and other parts of Africa, focusing heavily on the travel industry. In addition to her entrepreneurial ventures, Ladipo has a notable career in media. She has served as an On-Air Personality (OAP) with Smooth FM and has worked as a budding TV host. She also debuted the adventure travel series "Travel With Me" on DSTV. Ladipo frequently appears on various media platforms as a public speaker. **Major Achievements and Advocacy** Ladipo is deeply involved in social activism and advocacy, particularly concerning gender equality and women's economic empowerment. She currently serves as the Country Director for WEConnect International in Nigeria, an organization dedicated to connecting women-owned enterprises to corporate buyers. Her dedication to global issues is further highlighted by her role as a Global Shaper (one of 13 in Lagos) representing the Lagos Hub at World Economic Forum events worldwide. Her public speaking engagements regularly focus on topics such as gender equality in the economic workforce, connecting women enterprises, and leading successful businesses in Nigeria.