Raphael Afaedor

**Raphael Afaedor: Ghanaian Tech Entrepreneur** Raphael Afaedor is a Ghanaian tech entrepreneur recognized for his pioneering role in the West African e-commerce and retail technology sectors. He is primarily known as the co-founder of Jumia, one of Africa's largest e-commerce platforms, and the co-founder and co-CEO of Supermart.ng, an online grocery delivery service. Afaedor has been featured in publications such as Forbes and CNN for his work in African technology. **Early Life and Education** Born in Ghana, Raphael Afaedor is the second of three children. He was raised by parents who emphasized the value of education, a commitment he carried throughout his academic life. He consistently excelled in school, completing high school, university, and eventually earning a master's degree in computer science. Following his initial studies, Afaedor pursued further professional and executive education, meeting a Nigerian entrepreneur during his Executive MBA studies at Harvard Business School (HBS). **Career Progression and Notable Works** Afaedor’s professional career began in 2008 when he joined Goldman Sachs in the United Kingdom as an investment manager. In 2009, he transitioned into the food products industry, taking on the role of marketing and business development manager for West, Central, and North Africa at Notore. His entrepreneurial journey gained significant traction in the early 2010s. He co-founded Jumia, launching the company into the Nigerian market and contributing to its emergence as a major player in African e-commerce. Following his tenure at Jumia, Afaedor applied his expertise to the consumer retail sector. **Major Achievements and Current Status** In his capacity as an entrepreneur, Afaedor identified a significant gap in the online grocery market, which led him to co-found Supermart.ng. The company quickly grew to become a leading online supermarket in Nigeria, focusing on efficient delivery and customer experience. Currently, Raphael Afaedor is leveraging technology to reshape retail trade across Africa. He continues to focus on solving complex retail and supply chain challenges, driving innovation, and contributing to the digital transformation of the continent's economy. His efforts center on using technology to create scalable solutions for African consumers and businesses.